Black Cat® Marketing USA announces Sponsorship of STREET WARRIORZ series in support of Black Cat GOLD®, "the Best of the Best", launch
Prairie Village, KS (November 1, 2005): Building on the strong awareness for the X-Series generated by the sponsorship of 3 X-Treme athletes this past Season (association which will continue through the 2006 Season), Black Cat Marketing USA today announced signing on as a Sponsor for the 2006 Street Warriorz Racing Series, covering the March through July Races.

Developed and managed by Clear Channel Entertainment, one of the largest Media companies in the world, the Racing Series is made up of 20 "Saturday Nights at the Track" hosted at IHRA Race Tracks around the country. The quarter-mile tracks are open to the Public, for safe and open, side-by-side racing of anything from "pocket rockets" to vintage dragsters, to trucks and motorcycles. In addition to the 6 hours of Racing (usually from 6 pm to midnight), the Audience is treated to a variety of entertainment and contests, hosted by professional MCs on side stages, next to display booths available to the event sponsors. The series just completed its first year, exceeding attendance expectations and averaging over 8,000 spectators and 350 competitors per event. More detailed information and pictures can be found at www.streetwarriorz.com.

As Sponsor of the Series, Black Cat® will display 6' x 20' Banners around the venue, which will highlight its Black Cat GOLD® Product Collection. The Black Cat® Logo (and link to our site) will also be featured on both the Street Warriorz and IHRA web sites. In addition to being included on all Venue associated advertising, Black Cat® merchandise will be awarded to all winners of Contests held throughout the event, highlighting and reinforcing "the Best of the Best" tag line associated with the Black Cat GOLD® Collection.

"Once again we’ve been able to find a Unique Venue that complements our Brand and reaches the coveted 18-24 Male demographic" said Adrian Toader, Vice President of Marketing and Brand Management for Black Cat® Marketing USA. "By associating our Brand with strong niches of opinion leaders, we continue to build on the innovator and mystique attributes that have made Black Cat® the Brand leader in our Industry."

Strongly positioned by its "the Best of the Best" tag line, Black Cat GOLD® is made up of 9 items, each considered top in its category. The line will also be supported by a National Black Cat $20,000 X & GOLD Sweepstakes, to be launched December 15th, 2005 through July 4th, 2006.


Adrian Toader
Black Cat® Marketing USA
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